How do we make farmers the new rockstars and working with the land an enticing potential for young people? Ibiza has the potential to be abundant enough to meet its local and seasonal food demands, yet 90% of food is imported. The traditional agricultural lands are turning into wastelands, with trees and plants dying, and the youth are no longer following in their families footsteps. We are on a mission to change this – to inspire young people to work with the land through being inspired and taught by positive mentors. In this discussion we will explore how we can create change, as well as identifying barriers to the operation of an efficient food system within Ibiza.